73°F
weather icon Clear

Cast of characters: For 30 years Stanton brings Zoltar, others to life

In this fantasia of fake eyeballs and talking sheep, the face of the president rests in triplicate on a nearby workbench.

“You might recognize this guy,” Olaf Stanton says, gesturing toward a trio of Donald Trump likenesses, spot-on facsimiles with a vaguely sour look.

In a showroom a few feet away, a full-scale commander in chief stands, complete with signature red hat. He’s but one player in this ensemble cast of characters packed into a bi-level workshop housed in the industrial district of Boulder City’s western edge.

For the past 30 years, Stanton has been bringing them all to life at Characters Unlimited, a maze of chatty, animatronic livestock, various prefabricated body parts and a costume shop’s supply of hairpieces.

“I made all these molds you see here,” he says upon entering the shop’s casting room, a library of faces that spans John Wayne, Chief Geronimo and Captain Jean-Luc Picard of “Star Trek” fame.

Amid all the pirates, cowboys and Pappy the Prospectors stand multiple versions of Characters Unlimited’s most famous creation: the Zoltar fortune-teller machine featuring that bearded, turbaned, gypsy-looking dude who, for just a few quarters, says a few words before offering precious life advice dispensed on an astrology-derived ticket.

As Stanton tours his workshop on a recent Monday morning, he passes a pair of the machines sitting next to each other, one headed for Ireland, the other Australia.

They run about $4,000 apiece and take three to five weeks to fabricate, with Stanton and his crew making everything in-house, save for the cabinet Zoltar sits in, which is constructed by a local carpenter who builds them in his garage.

The fortune-teller machine was one of the very first arcade games, dating back to the early 20th century. It received a pop-cultural boost in the ’80s thanks to the movie “Big,” which prominently featured a Zoltar machine. Characters Unlimited didn’t make that Zoltar, but the company has since become the leading manufacturer of the enduring attraction.

KEEPING IT SIMPLE

Zoltar may be the most famous of Characters Unlimited’s wares, but he’s just one of many. Three decades in, the company’s business is booming for a reason: In the same way that music aficionados have increasingly gravitated to the warmth of vinyl records in the digital age, there’s a similar appeal to these creations. There’s a human element at work here that comes from something handcrafted, palpable in the figurines’ deliberate, linear movements, which are the product of clockworklike, old-fashioned mechanics, solenoids and springs, as opposed to hydraulics and pneumatics.

These novelties don’t entirely skirt modernity — voices and music now emanate from SD cards as opposed to cassettes — but their popularity is rooted in something timeless, which is how Stanton can still sell 100 to 150 models a year while eschewing the technological developments that have made the phone in your pocket far more advanced than these creations.

“Electromechanical animation is kind of old-fashioned and crude, but the people that buy us want that,” says Stanton, a slight Midwestern accent betraying his Wisconsin roots. “We sell a lot to entertainment farm operations, corn mazes, hayrides, pumpkin patches, touristy gift shops in the mountains. They don’t want something real sophisticated. They want to have fun. Keep it simple. And that’s what we’ve done.”

HUMBLE BEGINNINGS

It all began when Stanton was a teenager, learning how to construct static characters from his stepfather, a traveling salesman who sold said characters to various businesses as a way to draw attention to themselves.

After earning a business degree, he teamed up with his brother in Boulder City to start making figurines of their own out of a rented home, their offices in a bedroom, their wardrobe housed in the garage and the backyard used for painting.

“We had very tolerant neighbors,” Stanton acknowledges.

Stanton, his wife and two cats would pack themselves into a van with upward of 20 characters and hit the road, selling them directly out of their vehicle at various stops throughout the Southwest.

In the early ’90s, they began animating their dummies, and their first forays into fortune-teller machines came a decade after that.

Nowadays, their creations are found the world over, from steak houses in Amarillo, Texas, to amusement parks in Sandusky, Ohio.

“Anybody got a penny?” Stanton asks as he shows us his latest creation, a combination of an animatronic character and a coin cruncher that costs $12,000.

Soon, he’s passing along a flattened piece of copper imprinted with the Las Vegas logo.

“These machines are going to outlive me,” he says.

Contact Jason Bracelin at jbracelin@reviewjournal.com or 702-383-0476. Follow @JasonBracelin on Twitter.

Don't miss the big stories. Like us on Facebook.
THE LATEST
Lunch resumes at senior center

The Senior Center of Boulder City will resume serving lunches on-site Oct. 1.

Peak season vegetables inspire hearty lasagna

What do you do when you’re craving something gooey and cheesy, but your scale rudely reminds you that you should consider eating some vegetables? I suggest you tell your scale to mind its own business because you are fabulous. Promise yourself you’ll have two salads tomorrow and make a colorful roast vegetable lasagna tonight. Problem solved. That’s a compromise that totally works in my world.

Chamber recognizes achievements, installs officers

Not even a global pandemic could keep the Boulder City Chamber of Commerce from celebrating the achievements of its members as it gathered virtually Sept. 10 for its annual installation and awards event.

Army seeks DNA to aid in identification of remains

The remains of military combatants whose lives were lost while serving in the military are saved and documented as much as possible for future identification. It’s only in recent years that identification has been made possible by the use of deoxyribonucleic acid, DNA for short. A chemical made up of two long molecules, arranged in a spiral that carries genetic information, it has all the instructions that a living organism needs to grow, reproduce and function. And it codes genetic information for the transmission of inherited traits.

 
Heroes recognized: Church collects cards for first responders

A local church wanted to thank public safety and medical personnel so its members organized a thank-you card drive to show their appreciation.

Wind storm readiness key for when ‘dry’ monsoons hit

This North American monsoon season has been an unusually dry one. Also called summer or desert monsoon, this seasonal shift in wind is normally accompanied by heavy rainfall.

Give ramen noodles healthy upgrade

Confession time: At the grocery store, I always look at what other people have in their carts. Not a casual glance, either, I really look. I learn a great deal about the family behind the cart. Besides what’s for dinner, I can usually tell how many people are in the household, whether the family has children and what age. I can also gauge how much money they spend and how committed they are to eating healthy foods.

Turkey venture became lucrative plan

Nevada miners in the 1800s lived largely on beef, bacon and beans. Maybe they might get to a larger community or town once in a while for a nice restaurant-style meal, but mostly it was beef, bacon, beans and a little salt pork.