72°F
weather icon Clear

Chamber looking at 10-year tourism plan

What will Boulder City’s tourism base look like 10 years from now?

That’s a question the Boulder City Chamber of Commerce is hoping to answer over the next seven months to guide them in developing a 10-year tourism strategy plan for Boulder City.

The chamber was awarded a consulting contract through a Destination Development 3D grant by the Nevada Commission on Tourism/Travel Nevada, for the services of Better Destinations and Nichols Tourism Group. This is to assist the tourism stakeholders of Boulder City in crafting a 10-year plan to guide local leaders on what is best for Boulder City tourism.

Last Wednesday, the chamber hosted a meeting with the intent of gathering a broad range of ideas from stakeholders as well as the public in general.

“It’s key that everyone’s voices are heard,” Chamber President/CEO Jill Rowland-Lagan told those in attendance.

The 3D (destination, development, demonstration) project jump starts Travel Nevada’s brand-new focus on destination development to expand the state’s tourism infrastructure and build rural economies by attracting more traveler spending. In all, six communities were chosen.

Prior to the meeting, Rowland-Lagan said, “The Destination Development programming will assist rural communities fill in the gaps that currently exist. It will more formally prepare their tourism efforts allowing for everyone to row in the same direction. It will also better leverage Travel Nevada’s rural marketing grant awards meant to attract and extend room night stays in Nevada. The result is a vastly better tourism experience and more responsible use of tax dollars for the entire state of Nevada.”

A steering committee has been created and will represent the stakeholders’ interests in future planning sessions. There will be a general public meeting at the end of the process to discuss the findings. Then, once the consultants have all the data and discussions that they are looking for, they will write the plan that will then guide the chamber through the next decade.

“For a long time, those in the industry have focused on the marketing and promotion side of the equation and we took our product as a given,” said Mitch Nichols, of Nichols Tourism Group, who was in attendance at the meeting. “The challenge for an organization like Jill’s was, who and how do we market that to? Recently, we’ve become much more strategic and part of that equation is, we need to have a more proactive role in the types of products and experiences that the destination is serving up.”

Nichols said in order for the 10-year plan to be successful, it has to be a team effort with a wide variety of perspectives and ideas, which is what the steering committee will bring to the project.

Nichols later said that like many smaller communities, Boulder City is a magnet for day visitors, whether it’s those going to the lake, attending a community event or just looking for a place to have lunch and walk around town while visiting various shops. That’s backed up by the Chamber’s theme of “A World Away for a Day.” But as the community moves forward, he said a different approach may be needed.

“The whole thought process is, as we add new experiences and products to the Boulder City environment, we’ve got to convince these folks that we’re not just a day visit, but you need to stay overnight, spending money on hotels and dinner, while turning this in to a two or three-day experience,” Nichols said.

THE LATEST
Former fire chief Gray discusses termination

The past few weeks have been a whirlwind for the city, and specifically the fire department, as questions of whether or not Will Gray was still employed as that department’s chief spread through town.

Breeding proposal breeds opposition

Judging by the number of people speaking out against it during public comment at the last city council meeting and the tone of numerous social media posts, the proposal to allow for licensed pet breeders to operate in Boulder City is itself breeding a growing opposition. And the opposition appears to be spilling over into other pet-centric issues, including the fact that, unlike anywhere else in Clark County, Boulder City does not require dogs to be on a leash in public.

Wanted: A good home for theater seats

For those who have either grown up in Boulder City or are longtime residents, the Boulder City Theatre holds a special place in the hearts of many.

Hangars and OHVs and pool people, oh my

In a meeting with only two council members present in the room (and the other three on the phone) and in which the major attention was divided between a contentious possible law concerning pets and the fact that the city manager had announced he was leaving for a new job on the East Coast, the council did take a series of other notable actions.

Look, up in the sky…

Ron Eland/Boulder City Review

Council hears plan for golf course turf reduction

Reducing water usage in Southern Nevada has been a subject that has affected the look of clean, green Boulder City multiple times in the past year.

City confirms fire chief no longer employed

After more than two weeks of inquiries by the Boulder City Review, late Tuesday afternoon the city confirmed that Boulder City Fire Chief Will Gray is no longer employed.

Residents weigh in on 99 Cents Store’s shuttering

In what came as a surprise to many who are frequent shoppers, officials from 99 Cents Only Stores announced last week that all of their 371 locations will be closing over the next several weeks.

Four suspects arrested in graffiti case

On Jan. 22, many residents were shocked by a rash of graffiti throughout town, which included the historic Boulder City Theatre.