87°F
weather icon Partly Cloudy

Part of U.S. 93 may be renamed

As the Interstate 11 project inches closer to groundbreaking, Boulder City is trying to draw more people in by changing an important street name in town.

Boulder City Chamber of Commerce CEO Jill Rowland-Lagan said the city hopes to get the name change approved for the U.S. Highway 93 Business Route, also known as Nevada Highway. The change would incorporate “Boulder City” into the name with the intent of boosting local businesses along the busy strip.

Boulder City Boulevard and Boulder City Parkway are the two options the city is exploring.

“We need to get the name Boulder City up there,” Rowland-Lagan said.

Rowland-Lagan said it’s important to have Boulder City as part of the name, especially since the Boulder City bypass is scheduled to be completed by 2017.

“Would you know that you needed to get off on Business 93 if you just happened to be driving through town?” she told a group of business owners during a July meeting to discuss advertising for I-11.

“If it said Boulder City Parkway or Boulder City Boulevard, it would make a lot more sense,” she added.

Dee Steinman, who works at Erick Begay Native American Jewelry, said it would be more beneficial if the city incorporated “Hoover Dam” into the new name as opposed to Boulder City. Many of her customers are either headed to or coming back from Hoover Dam, she said.

As a business that also travels across the country, Steinman said some of the customers she talks to think it’s from Boulder, Colo., instead of Boulder City in Nevada.

“They look at me like, ‘Where is that?’ ” she said. “I tell them ‘It’s near Las Vegas, but do you know where Hoover Dam is?’ And they say, ‘Oh yeah, that little town.’ So that’s how they know.”

Steinman said she didn’t know if renaming the U.S. 93 Business Route to Boulder City Parkway would have an effect on local businesses along the road, but said she could see a drawback from an ownership aspect since local business owners would have to create new business cards and brochures.

Still, she thinks the name Hoover Dam would have a longer-lasting effect.

“It’s on the map. They like it, they want to go see it because they know about Hoover Dam,” she said.

Jill Quatrale, owner of Chilly Jilly’z, said it’ll be an inconvenience having to remake business cards and brochures, but still views the potential name change as a plus.

“I think it’s a good thing,” she said. “I think it will give some diversity to the areas that we operate in Boulder City, so people will know more about it. But as long as your physical location hasn’t changed, it’s not much of a challenge.”

As for the effect the name change could have on local businesses, Quatrale remains indifferent.

“It’s really hard to say, because you don’t know until the change happens,” she said. “But you always hope the change could be positive.”

The Boulder City Council will decide on the name change at Tuesday’s meeting. If approved, the city would send an application to the Nevada Transportation Department.

The department said Wednesday that the name would officially remain the same, but the local designation of the road would change.

The change would likely go into effect in about a year, Rowland-Lagan said.

City Manager Dave Fraser said the new name would be on five signs for drivers coming into Boulder City from Las Vegas and two signs coming from Arizona.

At the Sept. 9 council meeting, changing names of two other roads will be discussed, he said.

Contact reporter Steven Slivka at sslivka@bouldercityreview.com or at 702-586-9401. Follow @StevenSlivka on Twitter.

Don't miss the big stories. Like us on Facebook.
THE LATEST
Schools report smooth return

Parents can finally exhale after a long summer of kids in the house as school is back in session in Boulder City. On Monday, Aug. 8, all four schools in town welcomed back students for the 2022-23 school year in an orderly fashion without any mishaps.

Council OKs plan to remove turf

Water was once again the main focus for City Council. At its meeting Tuesday, Aug. 9, an agreement with the Southern Nevada Water Association that will remove turf in Boulder City to save on water was approved 4-0 by the council.

Council gets first look at Nevada Way remodel

The Boulder City Council was introduced to a project that will remodel and rehabilitate the stretch of Nevada Way from Wyoming to Park streets during its meeting Tuesday, Aug. 9.

More human remains found at Lake Mead

More human remains have been found at Lake Mead, according to officials at the national recreation area.

Fire department targets sites to improve response times

Two locations are being targeted for a new Boulder City Fire substation that the City Council approved last month to help the department improve response time to emergencies. The proposed new fire station, labeled Station 122, is looking at sites at Quartzite Road and Nevada Way as well as near the library at 701 Adams Boulevard. The city owns land in both locations.

Ex-manager sues city; claims retaliation

Former City Manager Al Noyola filed a lawsuit against the city Friday, July 29, alleging that his civil rights were violated when he was fired Oct. 13, 2020.

School begins Monday

School is almost back in session for the quartet of schools in Boulder City.

Storms cause minor damage

Monsoon season brought damage to Boulder City as the town was hit with a collection of storms last week. Luckily, the city was able to handle the storms in an efficient manner, according to officials, who dealt with the typical gravel and rock erosion, power outages and roof leaks.

Lend A Hand awarded $101K from state

In the wake of the COVID-19 pandemic, the state of Nevada has awarded $30 million in Community Recovery Grants to nonprofit organizations including Lend A Hand of Boulder City. The local organization was one of the 30-plus applicants that received money funded by American Rescue Act Plan dollars.

Drought drives tough talks to cut water use

Nevada and two of its neighboring Southwestern states are still working on ways to drastically cut water use from the Colorado River as a deadline set by the federal government to address the worsening conditions along the river quickly approaches.