One of my first jobs in the event planning and marketing field was as a special promotions coordinator. The goal was to use the company’s celebrity clientele as brand equity. In other words, my department would exchange services for a photo of the star visiting the business in order to generate a newsworthy mention and ultimately a surge in sales.
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To many visitors, Boulder City is a quaint town with a downtown district seemingly stuck in time. Our city streets are often lined with antiques for sale, tourists on motorcycles and local musicians.