It’s almost Halloween. Little ghosts, goblins and ghouls will soon be out in full force as they try to leave a haunting impression on neighbors brave enough to hand out candy. While the tricks and treats will be in good spirit, there are two Hollywood actors with spooky connections to Boulder City’s own annual Dam Short Film Festival.
One of my first jobs in the event planning and marketing field was as a special promotions coordinator. The goal was to use the company’s celebrity clientele as brand equity. In other words, my department would exchange services for a photo of the star visiting the business in order to generate a newsworthy mention and ultimately a surge in sales.
